How a dress fits means a lot and helping women not lose heart when their bodies change and a dress becomes too tight or too loose can make all the difference
Are you losing weight? Then you need a size smaller. Are you gaining weight? So goodbye to those adorable jeans, let's buy another one. It is the swing - sometimes heartbreaking - of life for many of us: the one that almost never allows us to have the same clothes in the wardrobe, constantly pursuing the inexorable change of our bodies. Welcome women, every age has its beauty and why not its shapes too.
But how to find a middle solution and – above all – avoid falling into the mystique of fast fashion that allows us to update our drawers without spending a lot, but at a price that is truly unacceptable for us and for the environment?
Read also: 7 tips that any psychologist would give you to boost your self-esteem
He had a brilliant idea fashion designer and Neapolitan entrepreneur Carmen Solopou created a line of zippers and fabrics called “Add & Remove”: from pants to jackets, from skirts to shoes to bags: everything is customized in the true sense of the word to changes in the body.
How does it work
The clothes are made according to a modular criterion. They are made in strips that – thanks to the zippers – can be added, in case you gain weight, or eliminated, for example, in cases of weight loss.
It's all based on a very simple idea: Acting on the perceptual aspects of body image helps women positively change their self-esteem by improving their social relationships.
A new project ADD&REMOVE SHOESShoes with infinite interchangeable combinations thanks to the patented ADD&REMOVE DRESSIJ system
In addition, thanks to the system that encourages the reuse of clothes, the brand aims to be an answer to fast fashion, responsible for 8 -10% of global emissions and contributing 20% to industrial water pollution worldwide.
