Carmen Sollo, a Neapolitan fashion designer and entrepreneur, is bringing forward an innovative idea to help women maintain self-esteem when their body changes and clothes no longer fit as they would like. She has patented a clothing line entitled “Add & Remove” that adapts to body changes in a flexible and inclusive way.
“Add & Remove”: Carmen Sollo's Revolutionary Clothing Line That Adapts to Body Changes.
This innovative clothing line includes trousers, jackets, skirts and other types of garments, built according to a modular criterion. The dresses are made in bands which, thanks to the use of zips, can be easily added or removed depending on the needs of the body. If a woman gains weight, she can simply add fabric to adapt the dress to her new shape, while in the case of losing weight due to excessive stress, she can eliminate fabric to make the dress more fitted.
“Add & Remove”, a brand born from the Dressi J brand, is much more than a clothing line. Carmen Sollo's idea is also a response to the dissatisfaction that many women feel about their bodies, influenced by the unrealistic beauty ideals conveyed by the media. The fashion designer believes that acting on the perceptive aspects of body image can positively help women change their self-esteem, improving their social relationships. Through modular clothing, “Add & Remove” aspires to create garments capable of easily adapting to women's changing bodies, allowing them to wear a garment that fits perfectly and flatters their figure, improving self-esteem and confidence themselves.
Link: QCultura.com