The modular band system allows you to recover clothes in the event of weight gain or loss, fighting so-called fast fashion: the idea comes from Carmen Sollo. Presentation on September 17th in Milan.
“Our idea is to allow women to wear a garment that fits their body. By improving possible defects - excessive thinness or overweight - there is an improvement in self-perception and consequently also a growth in self-esteem and self-confidence".
So if you go up a size the dress doesn't have to be thrown away: as if by magic it will continue to look amazing. The idea of Carmen Sollo, Neapolitan fashion designer and entrepreneur, is simple but effective: to help women not to lose self-esteem when their body changes and a dress becomes too tight or too loose. As? Adding or removing fabric.
The idea patented by Carmen, a true Neapolitan, 22 years old, is a line with zips and fabrics with the emblematic title ("Add & Remove"): trousers, jackets, skirts and other types of garments adapt to the physiological changes of the body. To do this, it was enough to build the clothes according to a "modular" criterion: they are made in bands which, thanks to zips, can be added, in case you gain weight, or eliminated, for example, in cases of losing weight.
The line, which is part of the Dressi J brand, refers to significant research in the psychological field, starting from that of "Psychology Today", for which acting on the perceptive aspects of body image helps women to positively change the consideration that have of themselves, improving their social relationships.
The patent will be presented at Mipel, the international leather and fashion accessories fair to be held in Milan from 17 to 20 September: particular attention to the theme of sustainability, with a clear response to fast fashion, responsible for 8-10% of emissions global and 20% industrial water contamination worldwide, according to Nature Reviews Earth & Environment.
“Since the birth of the Dressi J project – explains Sollo – we wanted to communicate an idea of fashion dedicated to a target that recognizes itself in an eccentric, exclusive and sometimes unconventional style. To do this, we use a combination of models, patterns and colors but above all completely innovative fabrics, without ever abandoning the quality of the products - all made in Italy and 100% handmade - and attention to detail. Today we have added a fundamental step: helping women to feel like themselves."
Link: La Repubblica