Add and remove – adapting clothes to the changing body. A dream that now becomes reality thanks to an idea by the Neapolitan entrepreneur Carmen Sollo.
The new “Add and Remove” line
The new “Add & Remove” line by Carmen Sollo, in fact, is characterized by garments to which you can add or remove fabric based on changes in your body thanks to zips, fabrics and removable bands.
The modular band system, in fact, allows you to recover clothes in the event of weight gain or loss, combating the so-called fast fashion and reducing the quantity of clothing that ends up in landfill, as well as reducing the quantity of natural resources, such as water, to be used in production.
The idea of the brand "is intended to be a response to the dissatisfaction that many women feel with their bodies, due to the unrealistic ideals and standards of beauty transmitted by the mass media" explains Sollo. “Our idea is to allow women to wear a garment that fits their body. By improving possible defects, excessive thinness or overweight, there is an improvement in self-perception and consequently also a growth in self-esteem and self-confidence" he continues.
Link: La Settimana TV